The market competition is changeable, and doors an

2022-07-22
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The concept of "new retail" proposed by Ma Yun has attracted the attention of many traditional door and window manufacturers. In the era of Internet, the needs of consumers have changed significantly. In the Internet era, the user value is far greater than the buying and selling value. Therefore, for door and window manufacturers, only manufacturers based on user experience can have base competitiveness. Of course, facing the arrival of any new air outlet, door and window manufacturers cannot blindly follow the trend. As long as the plan is carefully decided, the manufacturers can be promoted to carry out smoothly

"new retail" will replace e-commerce and become the protagonist of the times

in the Internet environment, e-commerce has become a surplus outlet, and even door and window manufacturers in traditional occupations have also invested in e-commerce. Ma Yun, who has developed e-commerce to the extreme, once said casually: "when encountering a tuyere, pigs will fly", but he also proposed a few days ago that the era of e-commerce has passed, and the new tuyere is "new retail" based on user experience

under the general trend of the Internet, e-commerce has become the mainstream, forcing many physical stores to stop. Now, Ma Yun, the godfather of e-commerce, announced to the world that "new retail" will replace e-commerce and become the protagonist of the times. The so-called "new retail" means online and offline plus modern logistics, mainly online and offline integration, retail + experiential consumption, and retail + industrial ecological chain. In short, simple e-commerce or simple physical stores will face the fate of screening. It is the trend of the times to combine the two and improve the logistics side

in the face of new outlets, door and window manufacturers also need to make careful decisions and plans

when e-commerce is popular, many manufacturers in the door and window industry closely follow the trend of the times and enter the e-commerce field. However, as a traditional profession, most door and window manufacturers have not put down the development of physical stores, so the impact of the "new retail" outlet is not too severe. As long as some manufacturers blindly follow the trend and start e-commerce work without careful consideration, Will accept the impact of the "new retail" tuyere. Therefore, the manufacturers of doors and windows also need to make careful decisions about the tuyere

first, door and window manufacturers should analyze the market situation and their own strength in detail, whether the "new retail" outlet is beneficial to themselves, and whether they can successfully carry out the "new retail" work; Secondly, after determining to grasp the "new retail" outlet, door and window manufacturers should start to optimize the way and equipment, complete the low-cost "electric shock", integrate the online and offline deployment costs, and improve the online and offline logistics channels of communication; Finally, door and window manufacturers should grasp the key points of "new retail" based on user experience and complete the "people-oriented" development method, which not only optimizes user experience, but also improves the talents of employees

at that time, the shopping environment was changing, the era of pure e-commerce was coming to an end, the way of pure retail would also be broken, and the new retail would lead a new business way in the future. Facing the "new retail" outlet, door and window manufacturers can not lose their way in the wave of the s as long as they carefully evaluate their own strength, optimize the way and equipment, pay attention to user experience and carefully decide the plan

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